Access everything from popular streaming apps. Watch critically acclaimed Apple Original series and films from Apple TV+. On March 13, 2020, Apple suspended active filming on most Apple TV+ shows due to the COVID-19 pandemic, with production on series being postponed indefinitely Apple began to resume production on all series by late summer of 2020.Get all your favorite TV, all in one app. The service launched on November 1, 2019, in over 100 countries through the Apple TV app. On March 25, 2019, Apple announced their streaming service as Apple TV+, along with the announcement of Apple's slate of original programming. In August 2019, it was reported that Apple had already spent over $6 billion on original programming. Later that year, another report projected that they would spend $4.2 billion on original programming by 2022.

In 2017, Apple was reportedly planning on spending around $1 billion on original programming over the next year. By November, Apple confirmed that it was branching out into original scripted programming when announcing straight-to-series orders for two television shows: a reboot of the anthology series Amazing Stories by Steven Spielberg, and The Morning Show, a drama series starring Jennifer Aniston and Reese Witherspoon. In June 2017, Apple appointed Jamie Erlicht and Zack Van Amburg to head their newly formed worldwide video unit. Apple also released a short film, Peanuts in Space: Secrets of Apollo 10 in May 2019 prior to the release of Apple TV+. Their second, released in late 2017, was Carpool Karaoke: The Series based on the popular recurring segment from The Late Late Show with James Corden. The first television show produced by Apple was Planet of the Apps, a reality competition series. began to produce and distribute its own original content.

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